BODYARMOR PARTNER ANNOUNCEMENT - JALEN BRUNSON

Bodyarmor has numerous athletes and partners, with the most recent being Jalen Brunson, a guard and top point scorer for the New York Knicks. I was tasked with creating a launch campaign to announce our new partnership with Brunson. The concept I developed was "King of New York," a title worn by many NY legends. I designed wild postings featuring Jalen Brunson performing his signature three-finger gesture over his mouth, with hidden details embedded in the artwork. To complement the postings, we also secured several digital billboards around Madison Square Garden for the Knicks' home opener. From concept development to handing off files to vendors, I was involved in every step, including photography, animation, illustration, art direction.

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33RD STREET AND 8TH AVENUE - MANHATTAN, NEW YORK. ACROSS FROM MADISON SQUARE GARDEN.

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BODYARMOR x MSG

Custom artwork created for digital boards outside of Madison Square Garden.